James Bielby: Navigating A Perfect Storm in Food & Drink

In Episode 11 of White Swan: The Crisis Podcast, we talk to James Bielby, Chief Executive of the Federation of Wholesale Distributors. The FWD’s members distribute food and drink to more than half-a-million businesses, and over the last two years they have faced a seemingly never-ending wave of crises – through Brexit and Covid, to supply chain pressures and labour market issues, and beyond. James talks us through how he has helped unite the FWD’s membership and guided the organisation through crisis after crisis.