Ian Walker: Tapping into the Power of the Press

For episode 3 of White Swan: The Crisis Podcast, we’re joined by Ian Walker, Executive Editor, MailOnline.

Ian talks about his early days in journalism and how a quest to be the first to publish the results of the local darts league helped shape his approach to journalism as a young reporter.

He talks to us about how businesses can get it wrong when responding to press enquiries, and how building a relationship of mutual trust is a vital tool in helping to get the right messaging out there when a crisis hits.

It’s a fascinating chat about how honesty and proactivity can help tap into the power of the press, and how a civilised glass of Sauvignon Blanc really is the best way to take yourself out of it all at the end of a busy day.

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