Phil Maher: The Three C’s of Crisis Management

This week we’re joined by former Chief Operating Officer of Virgin Atlantic, Phil Maher. Phil talks us through his crisis approach, and explains his “three c’s” of crisis management. We’ll hear in depth about how a trip to the ice skating rink with his son was interrupted to deal with an emergency landing at Gatwick – and how Phil and his team managed the communications around a story that led news coverage for hours in the run-up to Christmas.

You can see the videos of the VS43 emergency landing here: https://www.youtube.com/watch?v=ZqDP-FMgTy8 (from the runway) https://www.youtube.com/watch?v=R87xvvUQ6VE (from inside the plane)