Emma Tottenham: Prevention is Better than Cure

For the second episode of White Swan: The Crisis Podcast, we’re joined by Emma Tottenham, Group Director of Corporate Communications and Sustainability of Virgin Money.

Emma talks about her own journey to the top table at Virgin Money, how she and her team work to spot the trends that might ladder up to eventually become a crisis, and how in her view it is absolutely vital for businesses to get their purpose, values and sustainability agenda in check to help prevent crises arriving.

It’s a fascinating chat about how prevention really is better than any cure, via some life-affirming and calming crisis mantras, and huge shout outs to tea, Mini Cheddars and the value of taking half an hour out to watch Friends.